Plus, with the 2.0 version you get unlimited access to the complete web page design system including 41 background images, 15 order buttons, 7 satisfaction guaranteed images, 10 action images, 224 background and font colors, 14 font styles, 12 font sizes, 6 testimonial designs and 8 different layouts for your features and benefits!

(Click here for Screen Captures)

Dear Friend,

Just fill in the blanks.

Click the button.

Out pops your sales letter for your product or service.

And now, version 2.0 is even better because it allows you to totally customize your web page in ways never before possible. You get unlimited access to your choice of 41 background images, 15 order buttons, 7 satisfaction guaranteed images, 10 professionally designed action images, 224 background and font colors, 14 font styles, 12 font sizes, 6 testimonial designs and 8 different layouts for your features and benefits.

For the last four years I've been the biggest advocate of a web site selling system that is proven to work over and over and over again.

The system is very simple. It does not require overly fancy graphic design. It does not require constantly updated content pages. Best of all, thousands of people have now proven it works.

The system is simple.

Step One: Write a sales letter and put it on a web page

Step Two: Add an order link and simple graphic design.

Step Three: Get Visitors.

In the past I attempted to teach people how to write their own sales letters using my simple, step by step formula. However, what I found was in the end analysis, few people actully followed the formula correctly. So I created and launched a software program that is literally "fill-in-the-blanks". Just fill in the blanks, click a button and out pops your sales letter.

Version 2.0 takes care of steps 1 and 2 in the 3 step selling system. The only thing left is getting traffic and my other products teach you how to do that.

You can see the DEMO HERE.

Here's what's new in Push Button Letters Version 2.0

Cool interface makes if fast, simple and easy:

New re-designed interface means you can create your new sales letter faster and easier than ever before.

Just fill in the blanks, click a button and out pops a sales letter you can use to start selling your product or service right away.

Helpful tips and examples are provided next to each section of the software which means you'll never be stuck wondering what to write.

Just follow the examples.

We've added a new "save as you go" feature:

Even if you freeze your computer, lose your ISP connection or crash your system you'll never lose your work.

Everytime you click the "Next" button your sales copy is saved for you in your own personal archive so you can write your letter anytime you want.

One click access to modify existing sales letters:

It's easy to modify your existing sales letters in version 2.0. Just enter your archive, find the letter you want to modify then click "Enter Details" to change the sales copy or "Edit Design" to change the look and feel of your template.

Now you can see every single sales letter you've ever written in one glance.

You'll never need to dig around on your hard drive trying to find what you're looking for. Every sales letter you've ever written is accessible to you in your own personal archive.

Get unlimited access to the software.

For as long as you own the software you'll have unlimited access to the sales letter system, templates and images. You can use the software anytime you like, for as long as you like.

Write as many sales letters as you want for your own business, product or service.

You get these additional features:

Choose from seven pre-written proven headlines or use the custom headline feature and write your own:

Now, in addition to our props for 7 headlines, you can enter your own custom headline. You do not have to use our template unless you want to and you have unlimited room for your text which means you won't get cut off.

You'll never have to delete unused bullets again. In version 2.0 you only see the exact features and benefits you've used so there is virtually NO editing or tweaking required to the features and benefits section after you're finished writing your sales letter.

Choose from multiple graphic layouts for your features and benefits. Select the layout you want then just click to apply.

Your features and benefits are AUTOMATICALLY merged into the template design of your choice. Try as many different layouts as you want until you find the perfect design, then just click SAVE.

You can also take all the room you need for your product description. Push Button Letters Version 2.0 has no limits on the number of characters you can use so you never run out of space. In Version 1.0 you'd end up running out space after you reached a specific number of characters. It's not like that in the new version. There is no character limit.

The new "Push Button Template" system automatically merges the content you enter for testimonials and features/benefits into the graphic HTML template you select in the design area.

Six smart design templates available for your testimonials.

Eight smart design templates for your features and benefits.

Now you can enter 3, 4, 5 or 6 reasons to believe what you say is true. Your sales copy is automatically adjusted to the number of criteria you enter to read out as "here are X reasons to believe what I say is true" with X being the actual number of criteria you've entered.

New strikethrough pricing shows the customer exactly how much they'll save by "ordering right away".

Just enter your regular price (example $100.00) then enter your "sale price" (example $49.00) and the system automatically writes your product price with the higher price crossed out:

$100.00 $49.00

Now you can add up to 10 different bonuses that you customer will get for "taking action now".

If you enter 5 bonuses the system automatically updates the text to read "If you order right away you'll also receive the following 5 bonuses".

Change the number of bonuses and the system automatically updates your sales copy. This means less tweaking of the finished sales letter.

Just enter your company name and the new software will automatically copyright your sales letter.

It's amazing how many people will "borrow" your sales material if your letter isn't copyrighted and now, the new Push Button Letters Software makes sure you never overlook this important procedure.

When your sales letter is finished you'll see the copyright notice at the bottom, written just like this:

© 2010 by Your Company Name - All Rights Reserved

Works with ANY payment processing system:

New 2.0 version works with any payment processor like PayPal, ClickBank, PaySystems, IBill, or your own merchant bank.

All you need is the URL for your order form! If it takes orders for you, it WILL work with Push Button Letters.

Add an order button or use a text link. Just select the method of ordering you want to offer your customers and enter your order link.

The software automatically merges your order URL with the text link or order button you select so you don't need to mess around trying to set up your ordering after your sales letter is written. Reduce costly errors by automating this step.

Push Button Letters also works if you only take orders by phone.Just enter your sales phone number in place of the order URL. We'll take care of the rest.

Over 40 high quality background images to choose from:

Over 40 professionally designed patterned background images at your fingertips:

You don't need to spend hours of time digging around on free web page background sites looking for a decent background to use.

Just select the background image you want, click a button and it's automatically added to your sales letter page.

You can try as many as you like until you find the design that's right for you. If you prefer a background color only then select "no background".

You do NOT need to know HTML to use this software!

We get asked this question time and time again and the answer is a resounding NO. You don't need any HTML experience to use the software.

All the page design is done through an easy to use interface so you don't need to know jack about HTML. Just fill in the blanks, click a button and out pops your sales letter in the finished design!

Thousands of design combinations virtually ensures that your sales letter will never look the same as someone else's.

New custom "mix and match" image collection:

Custom image collection includes 5 graphic order buttons which makes your order process really pop off the page.

This means that your customers and prospects don't have to hunt around for your text link before they can give you money.

In addition, the order images integrate directly with your order form URL which means you don't need to open your page in an HTML editor to add your hyperlinks.

You can do it instantly with the new Push Button Letters software. Just paste in your order form URL, choose the image you want and click. It's all done automatically.

You can even add your own photo to a pre-designated area of the page OR choose something from our custom image collection.

If you don't have a high quality image of yourself for the web or don't want to use your own photo just pick one from our collection.

We guarantee you'll never need to use the same old "Satisfaction Guaranteed" image that you see on 10 thousand other websites anymore!

Currently there are seven high quality custom designed "Satisfaction Guaranteed" images for you to choose from.

Just make your selection and the guarantee image you choose is automatically added to your page.

Increase mailing list signups, affiliate signups or leads by adding one of 10 different "action" images to your page.

We included these action images because they aren't easy to find, are expensive to have created and they were designed to fit in with the overall look and feel of the sales letter.

It could take you quite a bit of time trying to hunt down compatible images on the net so now you don't have to.

Here's just a sample of the 10 action images you can merge into your page:

Please note that you do need to manually hyperlink these images to your associate sign up form, mailing list signup or your "more info" page if you want to use these.

Choose from 2 "Letter Template" designs:

Now you can choose from 2 different letter template designs and layouts to further differentiate the look and feel of your sales letter.

From just these 2 templates you can create virtually unlimited different combinations of page designs.

Let me explain. These templates control the layout of your page only. Once you choose your template layout, you are free to create thousands of different design combinations. This means you don't need to worry about having a sales letter that looks "just like someone else's" anymore!

Simple: This creates a basic sales letter with a patterned background image, satisfaction guarantee image and order buttons. Also includes your copyright notice.

Left Border Design: This template contains everything you get in the simple design, PLUS, if you need unlimited room for your navigation links then the "left border" design is ideal. Your sales letter content goes on the right and your background pattern, photo and nav links go on the left.

To recap, with the new Push Button Letters Software version 2.0 you get complete control over your entire web page design, including:

Web Page Images:

- Background
- Order button
- Guarantee
- Top-left
- Top-right

Web Page Colors:

- Page Background Color
- Letter Background Color
- Main Text Color
- SubHeadline Text Color
- Criteria Headline Color
- Navigation Links
- HyperLink Color
- Active Link Color
- Visited Link Color
- Hover Link Color
- CSS Scrollbar Styles

Web Page Font Styles:

- Main Page Font
- Headline Font
- Sub-Headline Font

Web Page Font Sizes:

- Main Page Font Size
- Headline Font Size
- Sub-Headline Font Size

Sales Letter HTML Design Elements:

- Testimonials (choose from 6 different layouts!)
- Features/Benefits (choose from 8 different layouts!)

From background images to font sizes it's just click, choose and apply. You can change the design of your page as many times as you want with just a couple clicks of the mouse.

Here's a summary of the design elements you get:

41 background images
15 order buttons
7 satisfaction guaranteed images
10 professionally designed action images
224 background and font colors
14 font styles
12 font sizes
6 testimonial designs
8 different feature/benefit layouts

Questions and Answers about the product: Q: Marlon there are several people that have copied your Push Button Letters Software idea. What's different about the new system? Not only does it write your sales letter by filling in the blanks, it also now creates your complete web design and gives you access to custom high quality graphics. Most of my competirors have products that create short form sales letters. Yet the whole history of direct response over the last 100 years have proven time and time again that long form sales letters are what sells. Q: Marlon, do people really read long sales letters? It's a huge misconception that people don't read long sales letters. The ironic thing is, direct response marketers were answering this very same question 50 years ago. And the answer is that billions of direct mail pieces mailed have proven that people buy, in general, at a higher rate from long, benefit-laden sales letters. While you may not personally read long sales letters (although you are reading this one) people who are honestly, genuinely interested in your product, idea, concept, or service will not only read long letters but also buy from them. Many years ago a very famous advertising man names John Caples said "A letter can never be too long, it can only be too boring". What Push button Letters does is forces you to load down your sales letter with benefits. And this is what makes the copy and the letter interesting to your prospects. That's why they'll read it. Q: Marlon can I write a sales letter to promote any product, idea, service, or concept? The answer is am emphatic "yes!" Why? Because to sell anything. I don't care if it's an idea, product, service, or anything else. To sell anything, people have to see the benefits. The only reason anyone buys anything is because of the benefits. Push Button Letters forces you to spell out the features and benefits of your product, plus it has built into it, proven direct response principles plus an offer, guarantee, bonuses and so forth. We've built these in because regardless of what you are promoting, you have to give people a reason to act today. We do that with what is called 'bonuses'. Bonuses are extra things you get if you act today. A bonus can be anything that is valued by the potential prospect. Anything. But the key is to get it, they have to act today. That's called urgency. So I've built that into Push Button Letters. Q: Marlon, do I need to know anything about web design, Javascript or graphic design to use Push Button Letters? Absolutely not! All of this is integrated directly into the software program so all you need to do is fill in the blanks, click a button and out pops your sales letter complete with it's own custom web design. All you do is upload the sales letter to your web site server so you do not need to know HTML in order to use the software.

Back when I wrote for clients, I charged $5,000 to $15,000 to write a sales letter. Now, for a fraction of that, you can whip out your own sales letter using the same psychology I employed on behalf of my clients.

That's why I've decided to make the price $100.00 for individual business use. That's affordable for most anyone. This morning my staff told me they think I'm crazy to offer the new version for the same price as the old one, but for now I'm leaving it at $100.

What you receive for your money is an actual CD-ROM with the Push Button Letters Software Version 2.0 on it. The CD-ROM works for all Windows operating systems.

Order right away and you'll also get the following bonuses:

Bonus Gift #1 - 7 Ready to use web design templates:

Let me just say that you do NOT need these. The software creates a complete web page for you with practically everything you need, but if you want a highly advanced web page design then you get your choice of seven professionally designed templates.

You can't get these kind of templates off the net for free.

Bonus Gift #2 - Step by step video training series:

You get access to our step by step video training series so you can see exactly how easy it is to use the software. We take you by the hand and walk you through the entire system so nothing is left to chance or guesswork.

Bonus Gift #3 - 30 Day Trial of our "Push Button Text Formatter" software:

At last you can format practically any type of text or HTML email to perfection every single time, quickly and easily.

Forget struggling with bloated word processing software programs designed to do a million and one things you don't need. When you're ready to send an email promo to your list you use this program to format it.

Just fill in the blanks, click a button and out pops your pre-formatted email letter ready to drop into your follow up autoresponder system or broadcast to your customers.

Sending text or HTML email has never been easier.

You get a 30 day free trial of this online software program.

You get Marlon's exclusive 14 week course called "How to Write Emails That Make People Click, Act and Buy!".

You also get Marlon's Hot Sheet on "How to Avoid Problems and Pitfalls When Sending Your HTML Email".

The hot sheet covers such issues as:

What about AOL Users?
Can they see your HTML letters?

What about Yahoo or Hotmail?
Do you need to do any special formatting for Yahoo or Hotmail users?

What do you do with the images?
(That's a big one because you can easily mess up your HTML email if you don't know what to do with the images. There is a right way and a wrong way to do this and if you're not careful you can really mess this up!)

What about Eudora?
Can all Eudora users read your HTML email or only some versions? What if someone's using the free Eudora program?

What about Pegasus?
Maybe you've heard that Pegasus email users can't read HTML email. Is this true or not?

Which autoresponders can you use to send HTML email?
Some autoresponders only let you send text. Find out which ones you can use to broadcast your HTML email.

The one crucial bit of code you MUST include and why.
If you're sending HTML email there's one small piece of code that you've got to include. We'll tell you what that is and why.

Finally, you get 1 new HTML email template EVERY month for as long as you own the Push Button Format software.

You can continue to send new, great looking HTML email promotions to your list month after month. These templates work perfectly for your newsletter, new product promo or even as a web page.

Bonus Gift #4 - Three free months of our web page ranking service:

For a full 90 days we provide you with access to a series of easy to use web based tools that help you get a grip on those ever changing and constantly confusing search engines!

Keyword Harvester - Helps you develop a solid list of keywords for your site - whether you buy traffic at the pay per click engines or target good key words/phrases at the free engines, getting the right keywords is vital to your sites success.

Link Popularity - Many engines give you brownie points if other sites are linking to you but they may be penalizing you for using free linking lists. Our tool helps you determine what your linking popularity level is for the search engines and then we provide some solid ideas to get you started on the road to being popular.

Density Analyzer - What keywords are you currently using on your site? Are the words and phrases you THINK you're using the same ones the search engines see? Quickly analyze your keyword density and make sure.

Link Checker - Is your site ready for the engines? Do a weekly link check to make sure your customers aren't getting frustrated and leaving before they buy. Do you have affiliate links? Do a quick link check every morning to make sure you don't have any merchants that ended their program overnight..stop sending these folks free traffic.

Meta tags - Develop a complete set of meta tags in just a few minutes. Our easy tag developer will walk you through the entire process and tell you what each tag is for and how to use it for best results.

Ranking - Check your sites rank on major engines in a matter of moments.

Bonus Gift #5 - "92 Hypnotic Sales Letter Templates"

You get access to "92 Hypnotic Sales Letter Templates" in PDF format. You can read this online or print it out if you want to.

Bonus Gift #6 - "Magnetic Sales Letters"

You get access to "Magnetic Sales Letters" in PDF format. You can read this online or print it out if you want to.

Bonus Gift #7 - "10 Commandments of Power Positioning"

You get access to "10 Commandments of Power Positioning" in PDF format.You can read this online or print it out if you want to.

Why this product won't actually cost you a dime:

You get my complete system, the complete CD-ROM software system for only $100.00.

The question is, is it worth 100 bucks to own a system for crafting ad copy that really sells your stuff AND also designs your complete web page for you at the same time?

You can easily waste 5 or 10 times that much money buying courses and products about ad copy that spout off a bunch of stuff that never really helps you.

You can easily waste that much money just trying out one or two sales letters that don't work.

You can easily spend that much on a single web page template and still have to struggle to write your own sales copy.

You can easily lose out on 10, 20 or 30 times that much money by screwing around with marketing methods that simply don't work.

But most importantly, you can recoup your 100 bucks three ways:

1.  All you need to do is sell a couple $100 products or services using my system to get your money back.  If you don't do that, I'll be shocked.

The heart and soul of your Internet business is your ad copy. It IS what drives sales. It's the engine. If you aren't willing to spend $100 for that, then you really don't understand what makes people buy. In which case, you really DO need the software!

2. You can sell two copies through my associate program and get your money back, because I pay out a 55% commission. I'm not saying you'll get rich by reselling my product.  But I do send out thousands of dollars in commissions each month.  And if you just sell a couple, the product pays for itself.

Don't you think you know at least a couple people who will buy the software after you show them the hot new sales letter you whipped up using it?

3. You can ask for a refund, which is something I hope you don't do because then your account will be disabled and you won't be able to use this remarkable system in the future.

Here's my rock solid 100% Satisfaction Guarantee

If you use this software and it's not the fastest, simplest and easiest way to create a sales letter that you've ever seen and you're not totally blown away, then not only will I refund your money but I'll also pay you an extra $100 out of my own pocket via paypal.

The new Push Button Letters software is covered by not just one but two rock solid guarantees.

The first is my regular 90 day guarantee. If you're not thrilled and delighted with the software just return the CD to us within 90 days and we'll immediately refund your money.

I also offer a "double your money back" guarantee.

Here's how it works: Use the software. Create a sales letter as instructed. Really go for it. Don't just go through the motions. Give it your best shot and energy.

Then post the sales letter on a web page like the one you're reading now. No ads. No banners. No crap or junk. Just your sales letter and an order link.

Then drive traffic to your site or email your customer list and give them a link to your new sales letter.

If you don't at least make back TRIPLE the cost of the software, i.e. $300 in sales of your product or service, then tell you what I'm going to do.

For a limited time only (and I could withdraw this any day now. I haven't decided how long to offer this promotion), give me the URL of the web site where your sales letter is posted and send me your web stats that prove you got visitors. A screen capture of your stats, email from your stats program or a login to your stats site will do.

IF YOU DO THAT, I WILL NOT ONLY GIVE YOU YOUR MONEY BACK BUT I'LL SEND YOU AN ADDITIONAL $100 BY PAYPAL, PLUS, I'LL EVEN SEND YOU A PHOTO OF ME KISSING THE ELEPHANTS BUTT!

Requirements to use software:

The Push Button Letters Software works with all versions of Microsoft Windows 95/98/ME/2000/XP and XP Pro. The software requires an active internet connection as software utilizes a web database. This means you cannot use the software on an airplane or other places where an internet connection is not available. Sorry, no Mac version is available.

It's easy to order Push Button Letters Version 2.0

It's easy to order my product. Just click the link below to order securely online using any major credit card, electronic check or by PayPal.

Click to Order Push Button Letters Version 2.0

Existing Owners - Upgrade for 1/2 Price:

If you are an existing owner of the Push Button Letters Software and ordered more than 30 days ago, you can upgrade for 1/2 price. Just click the link below to upgrade to the new version.

You will receive the new version on CD-ROM with all 31 new features.

If you're in another country and do NOT have a credit card, you can order by bank draft. Just write the words "Push Button Sales Letters Version 2.0" on a piece of paper and mail it to the address below. Please put the name or ID # of the person who referred you on a note with your bank draft. And include your legible mailing address so I can send you the CD.

Make your bank draft out to: Higher Response Marketing, Inc.

Higher Response Marketing, Inc.
11844 Bandera Road #469
Helotes, TX
78023-4132

Marlon Sanders

CEO - Higher Response Marketing, Inc.
http://www.pushbuttonletters.com/

P.S. I just want to remind you that this product is sold on a CD-ROM.

P.P.S. People will want to know if I wrote this sales letter using the software. No and yes. No I didn't use the software because I can write sales letters off the top of my head in a matter of minutes and we use our own custom design template for all of our websites.

Anyone who has seen me speak at a seminar knows this is true. Yes, I used the psychology the software program is designed to walk you through. Once you master the psychology of the software, you'll be able to write letters without it as I do. Your car mechanic doesn't have to follow the steps in the "how to" book when he fixes your car. But I bet he did BEFORE he became an expert mechanic.

Experience as well as common sense will teach you when to include and when to exclude steps.

That's one of the biggest benefits you'll get. Through practical, hands-on experience, it teaches you HOW to walk people through the psychological process of making a buying decision.

Of course, it's second nature to me. And hopefully, one day it will be to you also.

Click to Order Push Button Letters Version 2.0

Copyright 2010 by Higher Response Marketing, Inc. All Rights Reserved